Our Vision and Mission

Our Vision

"We strive to bring joy and happiness to the lives of our customers by fulfilling the emotional, psychological and aesthetic needs associated with the acquisition of excellent quality and highly valued collectibles and products enhanced through artistry and design that are related to their expressed interests."

Rich Tinberg
Executive Chairman

Rich Hebert
President & CEO

Our Mission

We are an affinity marketing company which specializes in the development and the direct marketing of collectibles and other products.

We strive to build a long-term relationship with each customer as an individual.

We relentlessly pursue breakthrough ideas for our products and direct marketing approaches.

We serve niche markets and try to be the leader in every market we serve.

Our employees are the most important assets; we will develop the highest quality workforce in our industry.

We seek to engage each employee in the continuous improvement of our business by recognizing their success and by rewarding them with increased responsibility and authority.

We have dual core competencies: product development and marketing.

Our Values...

As the leader in direct marketing for collectibles, the Bradford Group operates under a set of fundamental values that lie at the heart of our corporate vision and in our daily conduct of business:

Honesty—We must be open and forthright in all our dealings with customers, employees and suppliers.

Fairness—We must be unequivocally fair in our dealings with our customers, employees and suppliers.

Respect—We must treat our customers, fellow employees and suppliers as we would like to be treated.

Knowledge—We must be dedicated to expanding the boundaries of our knowledge, seeking to improve our product, our business and ourselves through progressive testing, experimentation, research, analysis and creative inspiration.

Innovation—We must continually develop the finest, most appealing new products and services, and explore innovative ways to better operate our business.

Excellence—We must maintain our distinguished reputation and leadership role at the vanguard of the collectibles industry with an unswerving commitment to excellence in all aspects of our business.