Our Vision and Mission

Our Vision Statement

"We seek to identify and understand our customers' fundamental aesthetic, emotional and psychological needs that can be fulfilled with art-based or theme-inspired offerings. In striving to enrich their lives by serving these needs, we will develop and market a variety of inspired, unique, and highly valued programs, products or services that resonate with their interests or passions. In so doing, we will become the world's leading affinity-based direct marketer."

Rich Tinberg
President & CEO

Our Mission

We are an affinity marketing company which specializes in the development and the direct marketing of collectibles and other products.

We strive to build a long-term relationship with each customer as an individual.

We relentlessly pursue breakthrough ideas for our products and direct marketing approaches.

We serve niche markets and try to be the leader in every market we serve.

Our employees are the most important assets; we will develop the highest quality workforce in our industry.

We seek to engage each employee in the continuous improvement of our business by recognizing their success and by rewarding them with increased responsibility and authority.

We have dual core competencies: product development and marketing.

Our Values...

As the leader in direct marketing for collectibles, the Bradford Group operates under a set of fundamental values that lie at the heart of our corporate vision and in our daily conduct of business:

Honesty—We will be honest in all our dealings with our customers, employees and suppliers.

Fairness—We will be fair in all our dealings with our customers, employees and suppliers.

Respect—We will treat our customers, fellow employees and suppliers as we would like to be treated.

Continuous Learning—We will be dedicated to continuous discovery and learning so that we are always improving the way we conduct our business.

Innovation—We will seek to always produce better products and services for our customers and to find better ways to conduct our business.

Teamwork—We will work as individuals and as a team for the betterment of the entire company.

Excellence—We will seek excellence by thoroughly understanding all of the aspects and details of our business and dedicating ourselves to continuous improvement from that knowledge.