Electronic Marketing
As early as 1981, The Bradford Group was using direct response television—both national and cable—to sell collectibles, giftware and home decor.
Today, while others have jumped on the Internet superhighway for the first time with flamboyance and flash, our collectiblestoday.com Web site is a natural extension of our direct marketing business, and a significant marketing triumph for The Bradford Group.
Collectibles Today is the primary corporate Web site for all of Bradford Group's collectible and product brands, plus numerous other well-collected brands throughout the world.
The e-commerce team professionals are responsible for exploring and developing this ever-expanding channel of sales and unprecedented customer contact. They utilize the vast collective wealth of direct marketing knowledge that made the Bradford Group the direct marketing leader for collectibles—then apply that knowledge to the experimental new realm of e-commerce.
Within this close-knit team are highly skilled, methodical specialists in Search Marketing, Affiliate Marketing, and e-mail target marketing. Creative designers and copywriters within the e-commerce team require an uncommon skill set combining artistic talent with experience in complex HTML coding and state-of-the-art Web software. E-commerce merchandising managers work hand-in-hand with Licensing and Product Development throughout The Bradford Group as well as all outside brand companies with products on the Collectibles Today Web site.
There's a great deal of excitement, opportunity and enthusiasm within this dedicated group of highly motivated team players, working to take the Bradford Group into the future of electronic marketing!
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