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in Marketing

There is a good reason why the Bradford Group is the world leader in direct marketing for collectibles, giftware and home decor. The Marketing teams have a vast collective wealth of sophisticated segmenting techniques, expert analysis, and creative strategies that optimize every promotion so the right collectible offer lands in the right customer's mailbox.

The Bradford Group's Marketing professionals are exceptional team players. They work daily with product developers, advertising creatives and research and analysis statisticians to develop, manage and analyze all direct marketing strategies and promotions, including new offers and series continuation offers.

A good day for a Bradford Group Marketing Manager is when a new strategy or creative approach outperforms the control. And with Bradford Group's sophisticated segmentation techniques, skilled analysis and decades of successful collective marketing knowledge, the good days are often the case.