Research and Analysis
Hand in hand with Marketing, Product Development and Advertising, the Research and Analysis Team continually provide the consumer information that helps us better understand the newest collectibles market trends and our ever-expanding customer base.
Using a combination of data mining techniques and the application of marketing principles, the Research and Analysis team draws business conclusions from seemingly endless amounts of customer behavioral data. This knowledge is priceless in customizing and targeting collectible products and promotions.
The Research and Analysis team is responsible for market research, database analysis, modeling and segmentation, and strategic planning for the entire Bradford Group. Within this team are specialists in financial analysis, statistical analysis and econometrics, and in marketing research and psychology.
The Bradford Group headquarters maintains a beautiful focus group facility, inviting collectors to give their direct feedback for new ideas in collectibles.
The Research and Analysis team takes a proactive approach to research, believing that all research must have direct, actionable implications to be effective. Their hard work and dedication has a definite, profitable influence on the corporate bottom line, and are key reasons why the Bradford Group is the world leader in direct marketing for collectibles.
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