Marketing


The Bradford Group’s Marketing teams possess a vast collective wealth of knowledge regarding sophisticated segmentation techniques, expert analysis and creative strategies that optimize every promotion we present to our customers. Our Marketing professionals are exceptional team players who collaborate daily with Product Developers, Advertising Designers, Copywriters and other individuals to develop, manage, and analyze all direct marketing strategies and campaigns, including new and series continuation offers.

The marketing channels we use range from direct mail, catalog, space and alternative media, to search engine marketing and optimization, pay-per-click, affiliates and portals, email marketing, comparison shopping sites, and social media. Our e-commerce site, www.bradfordexchange.com, is a natural extension of our direct marketing business that has enabled us to apply knowledge from our offline successes and achieve even greater customer contact and response. Constantly innovating, the Bradford Group’s Marketers stay abreast of the latest marketing techniques and channels in order to maintain our position as an industry leader.

Relevant Quotes

“I like the opportunity to combine the psychology and business of marketing to touch the hearts and lives of people.”
Senior Marketing Manager
The Bradford Exchange

“It’s amazing how fast our e-commerce department is growing! The Web offers so many opportunities for the Bradford Group’s success. And, it great to be part of such a dynamic team.”
VP, e-Commerce
Collectibles Today Network

Phone: (847) 966-2770

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