Exclusive Jewelry of Enduring Value
The Jewelry division has quickly grown to become a sales leader in The Bradford Exchange Group of affiliated companies. Bolstered with the same entrepreneurial spirit and marketing knowledge that established The Bradford Exchange as the world leader in the collectibles industry, the Jewelry division immediately set out with the mission of becoming the trusted provider of unique, innovative and meaningful jewelry of enduring value that would enrich the lives of customers.
Today, the division’s exclusively designed rings, pendants, bracelets, earrings, watches and other fine jewelry accessories are enjoyed by an ever-widening audience for their beauty and their inspirational quality, for their ability to express love, or to express personal values and interests. The product lines have grown to include unique fashion designs featuring the latest gemstone favorites—like Australian opals and Tanzanite, to classic diamonds, sapphires and emeralds set in solid sterling silver or gold, to popular beaded bracelets and art cuff watches, to collectible keepsakes officially licensed by Disney and the NFL.
One of the Jewelry division’s recent accomplishments is the launch of personalized jewelry—jewelry that the customer can help to create by adding the engraved name or names of loved ones, or by adding personal birthstones. This venture has helped The Bradford Exchange become a leader in relationship marketing—with unique gift offerings for all members of the family, as well as couples, that can’t be found anywhere else. The Jewelry Division has led the way using the internet to communicate with customers and gain greater insight in product development and product offers.
Of course, none of this would happen without the Jewelry division’s efforts to secure the finest materials, art and artisans from around the world, joined together with the considerable talent of our on-staff product development, design, marketing and advertising teams.